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  • 2 weeks later...
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Not entirely a level playing field as it's rather easy to maintain customer satisfaction if you are on the sort of ridiculously high margins as Apple or "beauty products" shops are. Or, as the article puts it:

It's highly likely that some of these stores are concentrating solely on cost-effectiveness over warm and fuzzy customer relations – Poundstretcher being a prime example. Anyone's who has stepped inside a Primark is equally likely to appreciate the price more than the ambience of the shop, which often ends up looking like it's been ravaged by looters at the end of a busy Saturday.

The real poll is do people keep coming back for more, and in Tesco's case this must be true as there are plenty of other options for the consumer. And... I don't like them either!

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