Best Explanation Of The Ryan Air Business Model.

[Malcolm Robinson]

Arriving in a hotel in Dublin, he went to the bar and asked for a pint of draught Guinness. The barman nodded and said, "That will be one Euro please, Mr. O'Leary.”

Somewhat taken aback, O'Leary replied, "That's very cheap,” and handed over his money.

"Well, we try to stay ahead of the competition”, said the barman. "And we are serving free pints every Wednesday evening from 6 until 8. We have the cheapest beer in Ireland”

"That is remarkable value” Michael comments

"I see you don't seem to have a glass”, said the barman, "so you'll probably need one of ours. That will be 3 euro please.”

O'Leary scowled, but paid up. He took his drink and walked towards a seat. "Ah, you want to sit down?” said the barman. "That'll be an extra 2 euro. You could have pre-booked the seat, and it would have only cost you a Euro.”

"I think you may to be too big for the seat sir, can I ask you to sit in this frame please”

Michael attempts to sit down but the frame is too small and when he can't squeeze in he complains "Nobody would fit in that little frame”.

"I'm afraid if you can't fit in the frame you'll have to pay an extra surcharge of 4.00 euro for your seat sir”

O'Leary swore to himself, but paid up. "I see that you have brought your laptop with you” added the barman. "And since that wasn't pre-booked either, that will be another 3 euro.”

O'Leary was so annoyed that he walked back to the bar, slammed his drink on the counter, and yelled, "This is ridiculous, I want to speak to the manager”.

"Ah, I see you want to use the counter,” says the barman, "that will be 2 euro please.” O'Leary's face was red with rage.

"Do you know who I am?”

"Of course I do Mr. O'Leary,”

"I've had enough, What sort of Hotel is this? I come in for a quiet drink and you treat me like this. I insist on speaking to a manager!”

"Here is his E mail address, or if you wish, you can contact him between 9 and 9.10 every morning, Monday to Tuesday at this free phone number. Calls are free, until they are answered, then there is a talking charge of only 10 cent per second”

"I will never use this bar again”

"OK sir, but remember, we are the only hotel in Ireland selling pints for one Euro”.

[threegee]

But this does nothing to illustrate the depth and colour of the Ryanair experience!

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http://www.telegraph...anair-boss.html

""We don't have heavy landings anymore.. ""

I'm real glad that Ryanair pilot of a few years back has now learned on the job!

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..or how they carefully craft their offering to respect customer's sensibilities...

http://www.puglialif...ri-mafia-c-r447