Virtual Cornflakes

[threegee]

The first virtual product placement is apparently due to take place on tele this morning. They're inserting a coffee machine into a program at a cost to the advertiser of about £100K!

Seems to me an awful lot of trouble to go to just to get a picture of a product into a program. Interesting to see how this is done as there's apparently no pre-knowledge of where it is going, and it has to be inserted into whatever spatial real estate is available. Seems to me to preclude any sort of interaction, but you never know!

Where is this taking us? Is it Stork, is it Butter, or is it Virtual (and which is easier to spread)?