Nobody in Bedlington knows less about football than I, but as a long-term investor and fund trustee I don't think there is any way you can call putting money into ANY football club an investment. That goes for big fish investors as well as small. Sure it's an very interesting and nice thing to do, but it's not a bankable investment in the sense that if you spread your money over multiple clubs you'd be almost certain of a long term gain. Is there such a thing as a football club investment trust? People do make money through owning clubs, but that is the exception rather than the rule, and often more by luck in timing than by judgment. There's an ever decreasing supply of "vanity investors" at the moment to make this come about. So the usual cautions more than apply. i.e. never "invest" more than you are prepared to lose, and shares can go down as well as up. I'd have thought that a campaign focusing on the (re) naming of the ground would have a very good chance. There is perhaps enough public support to ensure that any change could be made to look a farce, and holding naming rights made embarasing for prospective purchasers. It wouldn't involve much expenditure, and only an investment of free time.