You remember EUphile Vince Cable? Well, he's involved in the "Remain" campaign (what else!), and has just visited a porridge manufacturer on behalf of Desperate Dave. Here he warned of the disastrous consequences of Brexit on the - yes, you guessed it - UK Porridge Industry!
The narrative is that this firm has found it easier to export porridge to Holland than to Australia! I offer this simple map for Vince's edification, to illustrate exactly why this could be the case, especially on a bulky low value item like porridge.
I'd also hazard the input that there could be some upside in getting to grips with the Australian market, not the least of which would be tweaking the existing UK packaging rather than producing 27 different sets of packaging in languages they don't comprehend. Or worse - risking running fowl of hostile administrations like France, where if you put the accent in the wrong place they might consign your entire shipment for destruction.
I can also advise Vince that porridge is an extremely hard sell in most of continental Europe, and that EuroBrits like me buy it on the internet, so the "mealsley" ex-pat-driven EU market is already pretty well catered for. I suspect that the small porridge manufacturer he's using as a platform for his scaremongering already knows this but doesn't want to spoil Vince's day.
It appears that Aussies do like their oats though, so come Brexit this UK porrie maker had better shape up and look global, or we'll be eating Yummy Ozz-Oats from farmers who still know how to farm crops and not taxpayer subsidies! So.. chalk-up cheaper better quality porridge as one of the endless advantages to Brexit!