It does its the west end of front street, not the west end of Bedlington same as Millfield North is in the east end of Bedlington., but I am sure you knew that
The Grapes address is 68 Front street west and it is most certainly not in the west end off town
By such reasoning North Ridge would not be in the west end, Shields road would be near Tynemouth and Bells place would be on top of St Cuthberts Church
The West end of Bedlington starts from the Wharton arms always has and always will, but I am sure your moral support will be appreciated