What Became Of The Broken-Hearted (Phones4U)

[threegee]

The heartbroken Phones4u Team

 

January 22nd 2014:

 

Independent handset retailer Phones4U is set to join the cellular bullfight after it announced it was launching its very own mobile network. It'll go toe-to-toe with the Carphone Warehouse's virtual network, TalkTalk, as well as competing for your hearts and wallets with the big four operators. LIFE Mobile will piggyback on Everything Everywhere EE's backbone, but users will initially be limited to 3G plans only, with 4G services coming later in the year. If you're worried that every trip to the company's stores will see LIFE handsets foisted upon you at every turn, company boss Tim Whiting has said that staff will be rewarded for "customer satisfaction" rather than sales.

 

Didn't work then? A faint suspicion here that the networks spied an easy way to remove a competitor. Collusion? Unthinkable!